PerthNow Pet Census 2024
RAC INSURANCE X PERTHNOW
The Pet Census is an award-winning campaign, created by my team at Seven West Media and recognised by the international Native Advertising Institute. In response to a Pet Insurance brief from RAC WA, my team created the concept of a ‘Pet Census,’ highlighting that pets aren’t included in Australia’s official Census. We decided that the visuals would hinge on portraying the unique personalities of our furry friends, letting typography and tone support this. I enjoyed creating this one—because who doesn’t want to look at cute pets all day?
