Crown Perth
X PERTHNOW
Crown Resorts is a large Australian entertainment and hospitality company known for operating integrated resorts in Melbourne, Perth, and Sydney. Coinciding with the 40th anniversary of Crown Perth (formerly Burswood Casino), the client was looking to create a multi-part human-interest piece housed on PerthNow, detailing the impact the entertainment complex has had on the city. The client preferred to divert away from the regular luxury visuals Crown often leads with, whilst maintaining their strong brand identity. The result was a multi-page digital hub delving into the people that power Crown Perth.
