40 Things Summer
DESTINATION PERTH X PERTHNOW
40 Things Summer was the brainchild of my team at Seven West Media, an editorial showcasing 40 activities across Perth during summer. Sponsored by Destination Perth, a division of Tourism WA, the campaign called for visuals that were “fun, fizzy, but informative.” Inspired by an Aperol Spritz—a team favourite—I developed a visual identity that we rolled out across a digital hub and promotional assets, which proudly resulted in strong audience engagement.
